Curriculum Vitae
(C.V.)
     What I Have Done As A

     Marketing Director
  • Analyzed gathered data to determine demography for sales events and for designing strategies on how to approach targeted audience and what messages to deliver.
  • Designed and employed customized techniques which enabled sales team to relate to different customers.
  • Planned and carried out direct marketing activities, sales volumes, values, product mix and timescales.
  • Maintained and developed a computerized customer and prospect database.
  • Provided ideas and created offers for direct mail and marketing.
  • Responded to and followed up on sales enquiries by post, telephone, and personal visits.
  • Serviced existing and new customers through planned individual account support, and liaised with internal order-processing staff.
  • Monitored and reported on activities and provided relevant management information.
  • Carried out market research, competitor and customer surveys.
  • Maintained and reported on equipment and software suitability for direct marketing and sales reporting purposes.
  • Attended other functions and meetings as necessary to liaise constructively with the affiliated companies aiding business and organizational development.
  • Managed external marketing agency activities of telemarketing and research.
  • Analyzed research, interpreted data, set objectives, formulated strategies and tactics to develop brands; developed and managed marketing budget, projecting promotion and media funds.
  • Executed results oriented, cost effective campaigns that were appropriate for the products presented; applied customized marketing packets to promote new outlet as well as promoting existing ones.
  • Supervised preparation of commercials and designed advertising layouts; negotiated with national and ethnic media organizations, and placed commercial spots.
     Marketing Manager
  • Researched market, interpreted data, set objectives, formulated strategies and tactics to develop brands; developed and managed budgets for marketing, promotion projects and media.
  • Executed results oriented, cost effective campaigns that were appropriate for the products and services presented; applied customized marketing packets which promoted new outlets as well as existing ones.
  • Supervised preparation of commercials and designed advertising layouts; negotiated with national and ethnic media organizations, and placed commercial spots.

Contact Information:

(416) 925-8858

bahman@canaglobe.ca

Toronto, Ontario (CANADA)

Copyright 2015 Bahman Yazdanfar. All rights reserved.